Getting Gorgeous was founded in 2010 by partners Audrey McClelland and Vera Sweeney. The goal was to create an online and events based platform for connecting top tier bloggers with fashion and beauty brands.
Audrey and Vera’s combined social media reach allows for diverse promotional opportunities for companies looking to target prominent online influencers and their audiences. Besides promoting content on their popular blogs and during weekly Twitter parties, Getting Gorgeous also hosts sponsored monthly events ranging from intimate luncheons to large scale expos. The company was the first of its kind to offer this experience to bloggers while targeting mom fashion and beauty companies. The events have been covered on thousands of mom blogs, written about in The Wall Street Journal and trended on Twitter.
Brands such as Hanes, Degree, Kmart Design, Tide, Miraclebody Jeans, Remington, Kodak, Lia Sophia, Goody Hair, Skechers, ELF Makeup, and Pier 1 have worked with Getting Gorgeous.
Audrey McClelland is the founder of Mom Generations and has been featured on a multitude of media outlets including Good Morning American, Nightline, ABC’s 20/20, Rachael Ray Show, PeoplesChoice.com, WWD, NYC Times, Redbook Magazine, Women’s World, Pregnancy Magazine, The Boston Globe. She was featured in an Estee Lauder Breast Cancer Awareness campaign. Audrey is the fashion editor on LifetimeMoms.com and has served on a Fashion Celebrity Panel with Time Gunn and Gretta Monahan recapping the People’s Choice Red Carpet Fashions as the “mom fashion expert.” She lives in Rhode Island with her husband and four sons. She was named by Nielson Ratings as one of the most influential moms online and has a B.A. in Theatre Arts from Brown University. Audrey worked for Donna Karan International for 6 years after college, drawing on her background/inspiration in fashion she launched “365 Days of Fashion Advice for Moms.” Her book The Digital Mom Handbook, a Harper Collins business book was just released.
Vera Sweeney is a native New Yorker and mother of 2 children. She is the founder of I’m Not Obsessed Media, which includes LadyAndTheBlog.com, ImNotObsessed.com and BabyRazzi.com. Collectively, these sites generate over 5 million pageviews a month. Her online destinations cover a broad range of topics including entertainment and pop culture news, fashion trends, beauty product reviews, step-by-step recipe breakdowns, travel tips and her personal parenting experiences.
As a result of her work and experience, Vera has become a well-known and frequently requested brand spokesperson/representative. Some of her most significant work includes:
- Rachael Ray Magazine on several in-store commercials / add on value for media buys,
- Multi-page advertorial inserts for Proctor & Gamble (featured in national magazines such as Redbook and Oprah),
- High level promotional work and brand ambassadorships including: Clorox, Eucerin, Hanes, Totsy, Rayovac, CVS, Bertolli and more
Some of Vera’s recent accolades have included being names “Top 50 to follow in Social Media” by Restaurant Business Magazine (2012), Babble’s Top 50 to Follow (2010, 2011), and “Top 5 to Follow on Long Island (NY) by Newsday. She has been featured in several media outlets including Good Morning America, Fox News, CBS News, E! Entertainment, Pregnancy and Newborn Magazine, and The NY Daily News.